Article Marketing Strategy For A Successful Online Business
Article Marketing Strategy to Drive Traffic To Your Website
An effective Article marketing strategy is one of the best ways to promote your online business be it an affiliate marketing, a niche marketing or an authoritative website. It is the most reliable way to bring traffic to your site.
A good article marketing strategy includes writing three articles per week on three different keywords (one keyword for each page of your website) and creating as many articles as your website pages. Submitting these articles to various article directories helps in generating free traffic to your website/sales page and increases your business.
What is the best Article Marketing Strategy?
When you have an online business, you need to promote it so as to be noticed by many people who may buy your products or services and in the process, help you make money. As a means to achieving this goal, you need to employ various strategies. The “Article marketing strategy” is one of the most profitable strategies to attract traffic.
How does article marketing work?
Depending on the content of your website, you need to create articles, one each for all the keywords around which you have created your pages. The content of each article should be relevant to that on your website. You could even rewrite your website content and create a fresh article. You will then submit each article to popular article directories with a link back to your home page. This way you will be able to increase the number of visitors to your sales page.
You have article marketing software available today and they help you to spin the articles and submit them to the innumerable directories present all over the web. This way, you gain a lot of backlinks to your website though all of them may not be of very high quality in terms of Page Rank.
How to get your Article Marketing Strategy noticed by the search engines
The role of keywords is of primary importance when it comes to attracting the attention of the search engines. As for the success of any online business, many successful internet marketers emphasize the fact that the quality of the article you write accounts for only ten to fifteen per cent of the equation while selecting buyer keywords and driving traffic to your website by ranking those keywords high on the search engines make up the other eighty five to ninety per cent.
Tips for writing good articles
* A catchy title will get your article instant attention and make your readers stay longer on the website
* Take care to see that the article content flows smoothly without keyword stuffing.
* Remember that the quality of the article and not the quantity (the length in this case) that matters for successful promotion.
* Think from the reader’s perspective when you write articles;they should solve the readers’ problems or answer their questions.
* Effective keyword research is a must because buyer keywords account for the success of your website in a big way.
* Include the keyword in the title, the first and last paragraphs and a few times along the length of the article.
* Make sure that your article contains the header tags – H1, H2 and H3 tags – as the main header and sub-headers in your content. Including the keywords in these header tags also increases traffic.
The article directories to which you submit your articles also play a very important role in the article marketing strategy you employ. They should have a high Page rank (PR) so that you get the benefit of the link juice from those directories that give you quality backlinks. So choose the article directories with high PR.
The article marketing strategy is therefore one of the most effective ways to maximize your online profits irrespective of the niche that you want to promote in order to become a successful online entrepreneur.
P.S.S. Be sure to check out this great article on The Secrets to Profitable Article Marketing
Filed under: Training
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